Why is Search Engine Optimization Important?

If you want to rank in the first page of search engine results, it’s very important.  We’ve worked with many clients who are often seeking the latest trend in search engine marketing. With many strategies, you get what you pay for, and only while you pay for it.  For businesses with a large budget, this works well. For those just getting started with limited online marketing budgets, you need to build the foundation first.

Some businesses aren’t sure whether they’ve performed on-page search engine optimization [SEO]in the past. Some are tempted by the “get-found fast” tactics to pay thousands annually on a quick overnight search engine marketing scheme that claims to rank you within a month, “as long as you sign an annual contract.”  In this economy, most businesses don’t have the budget for this but are on a shooting star wish that this last expenditure will make sales soar.

Recommendation:

Get a good keyword analysis performed based on your industry, and do the one-time investment of on-page search engine optimization.  There are many tricks and tactics that you can continue to do monthly to  increase your on-page and off-page search engine optimization and increase your rankings on top search engine sites such as Google, Yahoo, and Bing.
Then, when you have the budget for ad campaigns, pay-per-click and search engine marketing campaigns, you have a platform in which to launch from.  The foundation is built. And all of those online ad dollars enhance your rankings by increasing traffic to your site.

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