- 95% of adults age 18-34 are most likely to follow a brand on Social Media.
- The demographic age group 55-64 is the fastest growing demographic on Social Media.
- When companies engage and respond to their customers via Social Media platforms, those customers spend 20% – 40% more with the company.
- With 2.56 billion current users globally, its importance in a business marketing efforts now mean more than ever.
What Does This Mean and Why Do You Care?
‘‘Social networks are one of the fastest growing industries in the world with a projected 25% growth rate over the next 5 years.”
“Social Media is an important slice of the Marketing wheel and if you’re not on board the train, it’s time to hop on.”
Did You Know?
There are now more than 50 million small businesses using Facebook to connect with customers. Whether you’re a business owner or looking to connect with business owners, this is the place to be. Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Whether you’re a startup or Fortune 500 company, you need to be on Facebook to engage with your clients and prospects. 79% of all online US adults use Facebook. Facebook is also one of the leading Pay Per Click (PPC) platforms, along with Google AdWords.
Over 3 million companies have LinkedIn accounts. The average CEO has 930 LinkedIn connections. LinkedIn is professional networking on steroids and doesn’t require a lot of time, yet many business owners and personnel forget about it. If you’re a professional, it’s important to have a branded profile highlighting your skills and experience to stand out. If a large client researches you, they’ll probably start here, right along with your website and Facebook business page. Updated LinkedIn profiles and company pages are a necessity for building credibility, online presence and brand awareness, particularly for B2B marketing.
71% of Americans are using Instagram. 90% of those Instagram users are younger than 35. Instagram is a visual platform designed to post, share, comment and engage through photos and short videos, and provides another great way for seamless advertising from your Facebook platform when relevant.
94% of American 18-24 year olds are using YouTube. The average mobile viewing session lasts more than 40 minutes. YouTube is the platform to post and share videos. There are 1.5 billion YouTube monthly active users, and video is being consumed more than ever. Have you considered implementing video into your marketing strategy? You can increase views and lead conversions with targeted Paid Campaigns as well.
Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. 45% of Americans use Twitter. Over 65% of companies in the U.S. use Twitter for marketing.
What Does It All Mean?
Look at the channel demographics and your target audiences. While not each and every Social Media platform is right for every company, it’s important to GET STARTED with a custom Social Media Strategy that works for your business and your unique goals.